The Three Second Advertisement
If you have ever wandered into your local supermarket or convenience store, no doubt you will have been dazzled by the riot of colours enamating from packaged goods. If you listen hard enough you may hear the desperate pleas of "Pick me! Pick me!" as well.
Otherwise known as the three-second advertisement, packaging is important in sucking in consumers to try something they do not need nor did they know they wanted.
It may come as a surprise how much gnashing of teeth and employment is created by this packaging artwork. Now, I use the term packaging "artwork" loosely here. By the time layers of management have diluted and mutated the original intentions, it would be unfair to compare it to art.
Do consumers appreciate the attention to detail that has gone into agonising over the font type or whether a particular colour is masculine enough?
Every packaging artwork tells a story in the battle between the brand manager and his / her stakeholders.
posted by Yarravillean @ 7:56 pm
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