The Big Whinge

Badvertising

Many people in the media and advertising industry would have been in the "cool" cliques at school. The sad thing is these people have hung onto those glory days while everyone else around them matured. Most (but not all - I can think of two really clever ones) are not that intelligent and their work isn’t really that great. Yet somehow they still convince themselves they are better than the other 99% because they are in "advertising". Wankers.

Clikc here for the top 10 ads that won Cannes Film awards.

I like the French one. The Sony Colour execution smacks of self-indulgence. Advertising is not effective unless it motivates people to behave differently. Otherwise, it is just wallpaper. Does anyone ever measure whether these ads delivered to brief?

Why does Cannes still place so much prestige on TV ads when they are on their way out? (It wouldn't be the advertising industry interested in preserving the fat in their TV ad production costs, would it...oh noooo.) Who has the time or patience these days to sit through that?

I really must ring Optus and find out about Foxtel….TV without advertising, mmmm.

posted by Yarravillean @ 11:48 pm